London Consumer Startups
Consumer startups make products and services that people buy and use in their everyday lives. That includes apps, food and drink, fashion and beauty brands, travel, fitness, entertainment and home services, sold online, in shops or through subscriptions.
London is a large and varied market of its own, and a common place to try out new consumer ideas before taking them further afield. The city also has a deep base of brand, design, retail and marketing talent, which consumer companies lean on as they grow.
This page lists the consumer companies on London Startup Map that have a London office, grouped by the funding stage recorded on each listing. Open a company to read what it does, see where its office is, who founded it and the events it is linked to, or switch to the map to explore where consumer teams are based. Office pins are at building level, not shop addresses, and listings are not a ranking. For products and opening details, visit each company’s own website.
Pre-seed 15

Affinity Labs
Builds software companies with category-defining creators.
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Banana Zone
Gamified DeFi arcade that makes crypto trading human through play
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Edge
Hybrid training app blending strength, running and conditioning in one adaptive plan.
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Haz
AI social commerce app that tracks what you own and simplifies resale
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Holiwise
AI travel agent for premium personalised leisure and business trips.
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OnchainHub
Unified hub for AI & Web3 communities to join, grow and run regional hubs.
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Poli
Platform for finding jobs that will actually sponsor your visa
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Remedy Legal
AI platform automating legal claims to unlock access to justice for all
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Rival
VR social platform for sharing and watching immersive 3D short-form content.
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Sky Score
Maps UK property noise, flood risk and air quality by postcode.
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Snitch
Screen time app that helps friends reduce phone use through shared accountability.
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Socialyze
AI roleplay coach to practise high-stakes conversations before they happen.
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Stamina
Personalised triathlon training app with adaptive plans synced to Garmin, Apple Watch, and Wahoo
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Wassist
Launching Shopify brands to WhatsApp & personal agents
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Youni
Student event discovery app connecting campus communities across UK universities
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Seed 8

Cherrypick
Meal planning app that finds recipes and orders groceries from UK supermarkets
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Journee
Surprise trip service that matches travellers to a mystery destination and books everything
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Para
Creator monetisation platform - fan donations, subscriptions and auctions.
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SigmaOS
The new home for your internet 🏡
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Track Titan
AI motorsport coaching platform — telemetry analysis and sim-racing insights.
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TRIBE Natural Energy
Natural plant-based protein bars and shakes for everyday athletes.
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Tyred
AI/IoT platform for bike maintenance, insurance and breakdown prediction.
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Vuelo
AI-native travel discovery and booking platform with embedded financing.
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Series A 9

autone
Inventory management SaaS for Retail & Consumer brands
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Duffel
The complete toolkit to sell travel.
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Fanvue
AI-powered creator monetisation platform enabling direct fan subscriptions and content sales
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Flash Pack
Small-group adventure travel for solo travellers in their 30s and 40s
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Muzz
Where Single Muslims meet
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PerfectTed
Matcha drinks and green tea energy products.
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Quell
Fitness gaming with a resistance-band wearable for full-body combat workouts
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SURI
Sustainable electric toothbrushes with recyclable brush heads.
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Sweatcoin
Fitness app that rewards steps with cryptocurrency tokens via Sweat Economy.
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Series B 6

Beauty Pie
Members-only luxury beauty
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Lick
DTC paint and wallpaper
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Olio
Neighbourhood sharing app letting people give away surplus food and household items.
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Papier
DTC stationery and journals
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Pasta Evangelists
Fresh pasta meal kits
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Smarkets
Betting exchange and prediction market for sports and politics
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Series C+ 11

ASOS
Online fashion retailer founded in London in 2000, still headquartered at Greater London House in Camden.
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Bloom & Wild
Letterbox-friendly flower delivery for any occasion.
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Butternut Box
Fresh, portioned dog and cat food, cooked and delivered to your door.
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Gousto
UK recipe box service delivering pre-portioned fresh ingredients with meal kits.
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Huel
Nutritionally complete food (powders, ready-to-drink, hot meals) sold D2C and in retail.
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Loveholidays
ATOL-protected package-holiday marketplace with low deposits and price-match.
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Moonpig
Personalised online greeting-card and gifting platform (LSE: MOON).
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Nothing
London consumer tech brand making design-led phones, earbuds and wearables.
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Octopus Legacy
The biggest Wealth Transfer is happening now, we ensure it goes smoothly
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Secret Escapes
Members-only luxury travel club selling flash hotel and holiday deals.
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Trainline
Europe's leading independent rail and coach ticket platform (LSE: TRN, FTSE 250).
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